#184 Michael Radley, Co-Founder of Nibble, on Influencer Marketing Built For Hospitality

You don’t need Kim Kardashian or Joe Wicks to promote your business – but micro-level independent influencers who resonate with your audience. Nibble was launched in 2021 to make influencer marketing simple and quick for restaurants and influencers. The platform connects brands with the right local influencers to get more customers through the door. Today we’re joined by co-founder Michael Radley to discuss why all hospitality brands need to leverage this marketing channel – and where to get started. 

Tune in to this conversation as we explore having a list of blunders, why business owners need to keep Instagram and TikTok front of mind, how to market niche products and some of the common obstacles and misconceptions that stop brands from working with influencers. 

Links:

Get your FREE copy of the white paper of ‘The Six Tenets of Agile Hospitality - 6 Tenets Every Leader Needs to Survive and Thrive in the New Era of Hospitality’: https://www.bizimply.com/resources/the-6-tenets-of-hospitality/  

Yorkshire Burrito: https://www.yorkshireburrito.com/ 

Humble Crumble: https://www.humble-crumble.com/  

JoliaApp: https://joliapp.com/

Nibble on Instagram: https://www.instagram.com/nibbleapp/ 

Nibble on TikTok: https://www.tiktok.com/@nibbleapp

Connect with the podcast:

Join the Hospitality Mavericks newsletter: https://rb.gy/5rqyeq  

A big thank you to our sponsor Bizimply who are helping progressive leaders and operators making every shift run like clockwork. Head to our website at www.bizimply.com or email them directly at advice@bizimply.com.

This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy