Hospitality Mavericks Podcast Hospitality Mavericks Podcast 2933130600247532 A hospitality podcast about building a better strategy | Elvin Turner - Hospitality Mavericks Podcast Show

Episode 94

#94 Elvin Turner, Author of 'Be Less Zombie', on Big Ideas

Today we talk about the future. With over 25 years working in innovation, Elvin Turner joins the show to share how you can start implementing big strategy ideas that stick.

Elvin Turner is an award-winning innovation expert and associate professor of innovation, entrepreneurship and marketing for MBA and executive education programmes. His clients include some of the world’s most innovative organisations in the finance, technology, music, drinks and publishing industries. He recently published his book ‘Be Less Zombie: How Great Companies Create Dynamic Innovation, Fearless Leadership and Passionate People’.

Join us as we explore ways to create more time and space for innovation, what metrics to use, and how we can learn from others but still own the journey. 


‘Good To Great’ by Jim Collins:  

‘Be Less Zombie’ by Elvin Turner: 

‘Be Excellent at Anything’ by Jean Gomes, Tony Schwartz, Catherine McCarthy: 


Digital Transformation with Nick Popovici Co-Founder and CEO Vita Mojo: 

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